OK I'll admit it: I don't really know what "ephemeral" means in this context, and it's apparently your killer feature. You might want to include a cool-looking dictionary definition thing or something on your landing page.
I'm wondering if this will ever have the necessary density of use for any to get any texts at all (except in SOMA). Anyone have any ideas on how they might mitigate this problem?
would be nice if it explained why texts being ephemeral matters when they're sent to people around me. Otherwise it just sounds like "Hey ephemeral messaging is popular nowadays, and so is location based services, so i will build an ephemeral location based service!"
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