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So this is interesting - unable to compete on price, because a low price products are not trusted to be safe, they compete on free products (as a proxy for a discount).

Doesn't this make any agreement to stop offering giveaways akin to price fixing?

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This title deserves an award.
It's certainly one of the weirder titles I've read on HN (and off HN too for that matter)
Seriously, it's a work of art in itself. Reuters tends to be a bit more formulaic and boring with titles, but I can't imagine a better one for this piece.
" Whilst Uni-President is pulling back for now, analyst Nice Wang at Yuanta Securities in Shanghai said the price battle may not be over"

heh

On a more serious note, i think it is much better for the consumers if the major players in the fast food game are keeping product quality at a relatively constant level whilst giving away free things (Opposed to the american method of making food quicker and cheaper)

You'll probably be downvoted since this isn't typically considered HN-worthy content, but I have to admit I chuckled too.
I don't think prepackaged noodles with soup flavoring can get much quicker or cheaper...and 'quality' is not something I'd associate with them. Have a look at the nutritional information on a pack - it's horrifying even before you realize that the package contains two servings.
Wow, I've eaten a lot of maruchen in my life, and i feel like a pretty healthy guy, but man that reads like poison. I wonder if there is a difference in quality/nutrition between american/western instant noodles and Chinese.
They are virtually identical, bar the packaging. Any fried noodle is going to be nutritionally atrocious.

EDIT: for the curious, a package of instant ramen has 14g of fat (7 saturated) and 1660mg of sodium. Somewhat surprisingly, it has ~8g of protein. For comparison, that's half the fat of a big mac, but twice the sodium.

> American/Western instant noodles

If you're referring to Maruchan, it's actually a subsidiary of a Japanese company. Instant noodles were invented in post-WW2 Japan by a Taiwanese immigrant.

Is there really a way to reduce the quality of instant ramen noodles?
Cut the seasoning powder with melamine.