Great point. We've toyed with the idea of a more generic-but-descriptive tag line. We assumed that most people would already have a basic idea of what Cinch is when they landed on the site (HN visitors obviously won't), but perhaps that's not a safe assumption to make?
The website has a horizontal scroll bar unless I devote an entire monitor to it (1920 pixels, FF 24). I actually did have your site at full screen, but I use a vertical tab bar, so you didn't get my entire viewport. There's quite a bit of padding, so you don't actually need that much width.
Looks like for some reason this got flagged off the homepage. Not exactly sure why, but anyway: I really like it. I agree with Caligula though, I had to watch the video to get the key piece of information that I was interested in, which was how users identify themselves (phone number).
Weirdly, I now notice that it's written right below the video. But I'd maybe shorten that sentence, or change the "simple and easy signup" headline to something like "All it takes is a phone number."
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[ 5.2 ms ] story [ 38.9 ms ] threadOur site was just launched, so might be a little buggy, but we are proud of the product we have built. Would love feedback from the HN faithful!
'better loyalty. smarter marketing' is not obvious to me that its a loyalty card type program with a terminal display.
Great point. We've toyed with the idea of a more generic-but-descriptive tag line. We assumed that most people would already have a basic idea of what Cinch is when they landed on the site (HN visitors obviously won't), but perhaps that's not a safe assumption to make?
Weirdly, I now notice that it's written right below the video. But I'd maybe shorten that sentence, or change the "simple and easy signup" headline to something like "All it takes is a phone number."
Nice tip on the headline under the video, I like it!