Had to read it a few times to figure out what was going on. tl;dr: Pay $5 to build other people's ideas with the opportunity to win up to $15,000 (Novartis' revenue was $56B in 2012 [1]).
How It Works
• Brands present their business challenge.
• Companies and developers create solutions over an intense weekend.
• On Sunday, an all-star judging panel will score the top 3 mobile solutions and the winners will be announced.
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