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Maybe a landing page might have worked better? Or even a quick explanation at the top of the page? It reminded me of those video link sites that link to other video link sites.

I really like the look and feel of the profile pages; especially "the influential in" part. I may have to play around a bit more.

It feels like Reddit but with an emphasis to users and a better interface (with elements of Pinterest, Rockmelt, Scoopit).

Nice interface and it's feature rich for a launch. However I felt a bit overwhelmed with the amount of features that I couldn't actually see the deep core benefit. For example, collecting snaps to snapzines. Or upvoting links. Or browsing serious articles vs gifs. Or the gamification. Or the tribes...