There will be no banner ads on the Google homepage or web search results pages. There will not be crazy, flashy, graphical doodads flying and popping up all over the Google site. Ever.
I thought about this too. It's tough, because that specific banner is arguably a higher quality ad and user experience than a pure text link on branded search, and it especially helps with competitors bidding on branded search. If they are careful about who and what gets access to this, I think they can get away with it. PLA's are arguably more banner ad like, and it's not like this is one of the old school flash banners.
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[ 3.6 ms ] story [ 17.4 ms ] threadThere will be no banner ads on the Google homepage or web search results pages. There will not be crazy, flashy, graphical doodads flying and popping up all over the Google site. Ever.
http://googleblog.blogspot.co.uk/2005/12/about-aol-announcem...