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On one hand that's a big fine.

On the other Samsung's marketing budget runs to several billion dollars so they're not really going to notice it.

Exactly. We need to see more actions against these companies except simple fine which they don't notice.
It's a very big fine for me, a big fine for my local barbeque restaurant, but a rounding error for Samsung. Samsung probably writes off more than 340k yearly for office supply shrinkage.
Total scum bag move. No respect for any corporation that does this.
Not to argue in their favor, but honestly reading the headline and comments like this one I was expecting a more serious and dire allegation than ... astroturfing.

I mean it's bad, but large corporations get caught doing this nonsense routinely. It only becomes a "scum bag move" in the context of a bigger geek platform flame. Honestly this doesn't belong on the front page.

Do you think Google, or Apple AstroTurf?
It's Taiwan Samsung Electronics not the Korean one.
Oh the perversions of capitalism and maximising shareholder value. All is fair in love and free markets, especially cheating (see what I did there?).

This is why we have regulations. It's always easier to cheat than it is to improve.

The fine should've been much larger though.