Alternatives to Google adwords?

10 points by Noel_V 12y ago ↗ HN

My business makes a good deal of its sales using google adwords, however it appears I've maxed out profitability with that ad provider and I'm curious as to whether there's any thing similar I could use to generate visits to my site with a pay per click basis.

I'ld want to target largely the UK market..

6 comments

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robert681 12y ago ↗

Hi Noel,

You can try BuySellAds, which is most probably the most popular alternative to Google Adwords. Then there are some other alternatives. Refer to the following for more information.

http://www.ppchero.com/10-alternatives-to-google-adword/

Hope the above helps.

ig1 12y ago ↗

If you wanted geo-targeting I've had good results from Facebook, Linkedin and Plentyoffish but you need to spend time on ad optimization to make it work well.

Reddit works pretty well but you can't geotarget on there.

Bing gave me a decent ROI but a tiny amount of traffic.

hvass 12y ago ↗

What is your sales cycle? If it's longer, you can try re-engaging some of the AdWords visits that did not convert but showed intent on your website with retargeting? We use AdRoll and results are pretty good.

thenomad 12y ago ↗

Bing ads are surprisingly not terrible.

kris-jagasia 12y ago ↗

Give us some details on your product / service, as most advertising platforms are dependent on what you're trying to sell. For example, I've had some great results using LinkedIn but it was for a English conversation improvement product targeted towards professionals in a developing country (wouldn't have worked well for game download for example).

blackdogie 12y ago ↗

Well there are a few bigger ones that can drive traffic

Bing Ads : https://bingads.microsoft.com/

Facebook ads : https://www.facebook.com/advertising‎

Yahoo Ads; http://advertising.yahoo.com

It really depends on what you are targetting, ie. you want to target based on location, interests etc. Also you should start to expand your keywords on AdWords, try split tests of different texts and see if you can bring your CPA down.