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Cute story - that provides no value what to the reader - except for pitching how great perfectaudience is.
I appreciate the criticism. We'll try to make sure future posts check off that box more clearly. We thought it was useful to know that a business as small as Jim's could even see good results. Perhaps not!
To each their own; I liked hearing about PerfectAudience again. Perhaps it works better for repeat visitors ;)

P.S. Can you also import a list of email addresses to retarget by now?

Is he doing anything to get the initial traffic, or just retargeting his existing hits from search engines?
His traffic is mostly coming from organic search and from Youtube referrals. He posts videos on there and directs people back to his site.