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i'd change this to "always be trying to grow". growth isn't infinite and isn't necessarily linear. sometimes you might plateau or contract. but once you're complacent with your levels and stop trying to grow, you have a problem.
True about growth not being infinite, but 'growth' doesn't just need to be traffic.

"Peaking" and plateauing is something unique to about .000001% of online companies with broad appeal.

true, and non-traffic growth is also not infinite. or, at least, shouldn't be perceived as such.
While I appreciate the (universally true) idea, the post (and the site in general) is a bit too fluffy for me to learn anything tangible.

It's kind of like when you are training for the Olympic games, people shout at you "If you don't run the fastest in the world, you won't win the gold medal!" Yeh, great advice.