Ask HN: What do think of this idea?
A website that sells a few nice domain names for a reasonable price (I'm thinking of 99 dollars).
To clarify it: It would be no market place where anyone could offer their domain names. All the domains that would be sold, would be registered and sold by myself.
The "value" to the customer would be, that I would do the "creative thinking" and come up with nice, short (domain)names that they could use for their projects.
So what, dear HN crowd, is your opinion on this: Would I be just another dirty domain sqatter or would you consider to use such a service if you'd be in need of a name for your next project?
31 comments
[ 5.1 ms ] story [ 76.4 ms ] threadSecondly your purchase vs sale ratio would probably be bad. As your not pitching super popular domain names you have to buy a LARGE pool of "good" domain names to stand a chance of selling some.
And finally your target market is one which might well browse your catalogue for inspiration then make their own (far cheaper) choice [this is what I would do]. So unless you nail all of the cool short domains then your unlikely to sell to anyone but those who "must have" a specific domain.
I get your idea - I dont think the economics works unless you have a fairly large initial investment to make (and have sucess predicting the domains people want).
If you were really selling your originality, why not let people fill in a form, you do the brainstorming, and then find a domain name that suits the buyer's needs. Then you'd contribute real value.
But in the scenario you're describing you don't give people a choice to take advantage of your creativity, you force them to pay you a premium, even if they thought of the domain name themselves. That makes you a squatter.
Buying the domains in advance (as pointed out many times over here) is an increased risk factor. I dont think you've considered this idea fully if you think that this approach is more financially risk (for you) than the one you originally pitched :)
So you are planning to be a domain squatter and all this talk of "value" is just so much BS. However domain squatting isn't illegal (as such) and some people seem to be making a living at it so a viable business model.
So forget the "value" you think that you are adding and start to work on the economics of domain squatting. How much will you be buying the domains for? How many of those will you sell, what is break even?
And remember that this is already a crowded market, there aren't many good, correctly spelt, English domain names just lying around and guessing which style of misspelling will become popular could be expensive. Perhaps you should look into non English language squatting?
# It solves the inventory conversion problem outlined below.
# It solves the creativity doesn't scale well problem outlined below.
# It allows people like you, who think that they can sell creativity, to have a go.
# This is compatible with your current idea. No reason not to seed a marketplace site with your own idea of your own creative domains & continue selling your own domains so long as it's profitable. If it fails to become a marketplace, you still have a shot at making your original idea work within it. Almost a free option.
And it is fun to think an idea, brand it then sell it to someone _who_ is the guy to develop it.
The package would be: the story, the domain name + additionally a visual id.
The domain name gives the idea intrinsic value and the idea adds value to the domain purchasing experience. Win win.
BTW every business I've ever come up with, I've had no problem finding an available domain name. You just have to be good at getting to the essence of your business and it's value. It's also known as "marketing".
I might give $500 then to mediadefender or russian botnet lenders to bring down your service as my revenge for a short while.
So, Yes you would be a dirty domain squatter. And if competitor services grow around your model, it would be worse for all of us.
Well, I am aware that this kind of work is _cheap_ so why don't you sell a good domain for $12 or $15 instead of $99, it doesn't take $89 to think of a good name does it ?
Creating a demand for something by taking it away from the reach of people is generally bad in my PoV.
#2: Let's talk inventory. It will cost you, for the sake of argument, $10 to hold a domain for a year. That means, to break even, you need to sell one out of every ten you register. Since you're going to be dealing in 3 word domains primarily, that is going to be a bit of a stretch. Let's say you branch into bingo for a day and start thinking up domains -- you can count to 500 just by starting with Xbingocards.com and filling in topics for X. Are you going to be able to unload 50+ of those?
#3: You need to do a heck of a lot of manual gruntwork here. Presumably you'll automate the actual purchasing, but you'll have to think up hundreds or thousands of domains and then sift down to the ones which are actually salable.
(If you doubt this, I will give you a list of 500 Xbingocards.com domains and you can time how long it takes you to winnow it down to as narrow a field as you think is winnowable. My guess is just the filtering would take most SEOs I know upwards of two to four hours to do if they did it systematically. And then, of the 46 or so you end up with, will you actually be able to sell them?)
Do this poorly and you'll be out money. You'll find that you're eventually spending a lot of money and effort to buy yourself a retail job, if that.
Were domains expensive back then?
Oh, when you say "not right" do you mean not ethical?
But your payment structure makes it difficult. As much as I can agree it's something worth paying for, I would still want to get it for free if I could. Like ErrantX I would probably be tempted to just find a name on your site that I liked and use it as inspiration for another name that is still available.
"Buy as many domains as your profit will allow until you have amassed a reasonable quantity and are selling domains quickly enough to make a business out of it" was the intention.
I will never give a squatter a dime. If you squatted a name I thought to buy, I would just choose another name. In reality, you'd just go bankrupt before I ever heard of you, because there is no way you're gonna flip 1/10 of what you squat. That's why real squatters charge the big bucks.
If you see a name you like, you register it yourself and the site pockets half the fee, with the other half going to the contributor.