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This is marketing spam and doesn't belong on HN.
I didn't submit this link but I'm from this agency. Fair enough if you think it is, but we thought you might be interested in the tech at the bottom and the way we hacked some toy shock lighters to produce this!
Even if we leave the tech aside, this is a good example of PR hacking, which I think is pretty relevant to a lot of people here. Congratulations to you and your team for spotting an opportunity and exploiting it.

edit : typo

I posted this for the tech involved and I personally think it is very well done. Of course they did it for exposure and look, it's working; 5th on front page. Well done Alex, Tom and co!!
I actually quite like the idea and am glad it popped up on HN. Sad that the website is hammered so I can't properly take a look. Sent a tweet anyway. Bzzt!
No it's not - it's a fun side-project using tech we discuss regularly here on HN with interesting links too.

Climb down from your horse :)

If we started thinking like that we'd have to delete half the links on here.
Well, that is an idea worth a moment's thought at the very least...
People are voting it up for a reason, it's great

Congrats to SI

Funny and sadomasochistic, whats not to love? Maybe you should pretend a heart attack or something like that so you can scare the shocker back
Congratulations to the team on marketing idea and technical implementation. It's really cool and fun.

On the other side, I don't like the kind of message you're trying to get across which is in a nutshell: "these are our monkey engineers, have fun with them". It's a little bit too self-deprecating and demeaning. I get that it's made in fun, but it buzzed me the wrong way.

Aw man we are pretty much all devs here, didn't mean it to come across like that :(
Hey, I like the idea from marketing and tech side, kudos on that :)

But I said what I said because I work in the agency and in my opinion we have created an atmosphere that is not working towards our advantage.

* Designers are expected to present their work in advance and the best team will win

* Developers are often considered as coders only and their input is not valued, even after they have solved an impossible taks

This kind of self-deprecating humor does not help and I'm pretty sure you would not see managers and sales people putting themselves in this situation, because it will not help in their jobs.

Sorry to hear about your work situation but I can assure it is not like that here.

Our own MD is hooked up too, as is the designer. We don't have that divide here everyone's opinion is as important as the next.

It's not my situation, but I've seen it too many times and I cringe whenever I see any action that could be turned against engineers. Even if I completely misunderstand the situation and make a fuss out of it when it's not needed :)
Your sites front page is absolutely superb.
Agreed. The only thing I saw that I would change is the highlight color (currently pink) in the bottommost area (also pink). Its a couple of shades lighter but still very hard to see.
It's just a bit of fun.
I don't think the message is at all demeaning. It's a bit tongue in cheek/British sense of humour, definitely not a put down.
Thank you, not sure where all this projecting is coming from
This was my reaction as well. It seems like pandering in a degrading way. Right now in Las Vegas, there are street vendors that will let you kick them in the balls for $20. It stirs a weird mix of pity, respect and annoyance: Why are you like this? That's pretty clever/funny. What about me, makes you assume that I would want to do that?
I read the first sentence and thought "Milgram experiment". For the rest of my time on the page, I had to fight the urge to just press the back button. As the parent said, congrats on tech, but this just made me shudder.
I think this speaks to our interest in clicking things on websites and seeing things happen in the real world. There have been several sites like this, but the most memorable for me was the one that allowed you to create a song to be played in a company office.
I have often wished for this exact feature when using software of poor quality. E.g. years ago when I still used Microsoft Windows, I often had the thought that it would be appropriate if I could press a button to buzz the developers responsible for a particular part of the system. Very happy to see that a similar idea has been implemented, and I hope it catches on. =)
Interestingly, we used to joke about having a "yea!" button when we came across a particularly well designed feature or small UI touch (particularly on older Macintosh software.)

I guess its a glass is half ( empty | full | full of something noxious ) thing.

(Now that I'm older and more cynical, I tend towards the latter.)

Seriously? Giving people electric shocks for fun? I don't even wanna try that...
There are toys and games that give people mild electric shocks. Did you never grab an electric fence when you were a kid?
I did, but it was all but comfortable.
I grabbed a few sheep fences, and they weren't pleasant but not horrible. I grabbed a few cow fences, and they were not fun.

I never made the mistake of peeing on one.

the further out in the fields the less the fence hurts, we would get a couple city cousins to grab them way out in the field, see they were safe. Then back closer to where the line started, just tell them to go pee on the corner fence post.... its safe...
Seems like nobody has read up on Halloween for a while. The Wikipedia page is a good place to start. I don't think there is an event on the calendar that is so far lost-the-plot as Halloween. Nobody knows the slightest thing about the origins of it and this stunt is just a million miles away.
What particular interpretation and stopping point in history do you think is probably the correct one?

From what I see people have a party, which harkens back to the whole harvest festival thing.

According to the out of office thing, at 8:10 AM EDT these guys have lunch, and a 4 hour and 50 minute one at that. I wonder when they have breakfast.
It's always lunchtime somewhere.

(In this case, it's noon in England)

Haha it's definitely lunch here. But our lunch is being spent spinning up more servers and load balancers! Traffic has been a little crazy...
Have you guys had a problem with people scripting tweets? I know there are some command line twitter clients like TTYter.
We expected abuse from the beginning so we built in a 30minute cooldown on accounts. Hopefully someone doesn't have an army of accounts out there though!
These are the ideas that make you truly appreciate what you do and could achieve with our skills! Great work guys and A+ for creativity! :)
I think your server is misconfigured. I'm seeing php code.