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Running a private beta at PRMatch right now but you can claim an account with invitation code HACKER (after you signup normally). Love to hear your feedback on the idea and the beta.
We've been working on this for about 2 months and launched the private beta about a month ago.

Basically -- list your story, wish list of media outlets and budget, and let a pool of freelance publicists compete to get you coverage. Similar in ethos to 99 Designs, you only pay when actual press runs for your company, at a price you set.

Have about 50 publicists on the platform right now as well as about 75 business users and active projects being pitched. We have successfully landed press for companies using this method and now are working on making it more efficient with our platform and tools.

You can use code HACKER to get early access to the private beta.

I've personally landed several million dollars in earned media for my own projects over the last decade and am really excited to help bring some accountability to the pr industry.

Would love any feedback / questions / etc.

Oh, we are also a YC2014 applicant, so help us with some up votes if you like us ;)

A couple of questions:

Do the freelance publicists go through any kind of screening process before they can get on the site?

How does a business user's wish list of media outlets work? Can publicists suggest additional outlets for a given story? Or are the one's the business user preselects the only ones that will get you paid?

Which media outlets have your freelancers successfully placed stories in?

We personally screen the publicists.

You can create a specific list, or just categories / a more broad intention. Publicists can make suggestions for approval.

We have everything from National TV to New York Times to Trade Publications. We have a wide range of freelancers who have impressive portfolios. Also - if you want a publication and we don't have a specific freelancer for it, we will go recruit someone who does (especially at this stage of our growth).