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Good to see some actual research into this. I'll venture an explanation for the "key criteria":

Your name: Do I recognise your name? Have I seen you before?

Current title and company: Is the company a respected, recognised name? Is your job title analogous to the job I'm trying to fill?

Current position start and end dates: Less than 1 year indicates you're either a contractor or a risky employee.

Previous title and company: Is there consistency with your job titles? Any previous 'big players' in your history?

Previous position start and end dates: Same as current position. Looking for longevity and consistency. Any significant gaps in the dates?

Education: Self-explanatory. Relevance and significance of your course and University.

In all honesty, 6 seconds sounds accurate. I opened a CV I hadn't previously seen before to see if I could glean all of the above in that timeframe and I managed. It was at least enough for me to instantly notice some impressive previous employers and a decent degree of longevity at each company.