This is an old Japanese meme known as "OS-tan"[1], meaning something like "Operating System girl". It has branched out to consoles, mobile OS's and browsers. It's interesting to see Microsoft using the meme to generate some buzz and start some major marketing (Mascots are HUGE in Japan).
On the other hand, that article is just lazy, and lacks research. It just stated that Aizawa exists, what is written in the official page and nothing more. I was expecting something about the meme so people don't think this is some "insane" or "genious" publicity stunt. It's just Microsoft riding a known fad. It's interesting to see an old company like them adopting internet culture. I'm curious to see what follows this.
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[ 2.8 ms ] story [ 19.8 ms ] threadThis is an old Japanese meme known as "OS-tan"[1], meaning something like "Operating System girl". It has branched out to consoles, mobile OS's and browsers. It's interesting to see Microsoft using the meme to generate some buzz and start some major marketing (Mascots are HUGE in Japan).
On the other hand, that article is just lazy, and lacks research. It just stated that Aizawa exists, what is written in the official page and nothing more. I was expecting something about the meme so people don't think this is some "insane" or "genious" publicity stunt. It's just Microsoft riding a known fad. It's interesting to see an old company like them adopting internet culture. I'm curious to see what follows this.
[1]: http://en.wikipedia.org/wiki/OS-tan
EDIT: After posting this I started exploring. The character creator's page in much more interesting than the article: http://www.collateralds.com/news/random/the-story-of-aizawa-...