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"No I don't want to learn how to grow my business". I lol'd.

Your 'customer case study' guy gives me the willies. Hopefully he's not one of you.

Seems to me this glosses over a central part of the pitch: they tell influencers they have rapidly gone from zero to 28k in revenue. Sounds like they are starting with meaningful traction & momentum, not from zero?
I think he is referring to the blog having zero readers (or nearly).

But yes it's easier to pitch your blog's content if it refers to a business that is already getting some traction.