Why are people investing in new top level domains?

1 points by rojabuck 12y ago ↗ HN

Ok. So domains have been much unchanged since the beginning. Well at least in respect to the 3 majors; .com, .org ,.net. Then there are some well established new-er TLD's i.e. .fr, .de, .co.uk etc... Now people (opportunists) want a domain like:

somewhere.holiday

why?

If your SEO and your link backs point to a site which offers value then domain is surely pointless?

If so, why are investors excited by such dns choices?

1 comment

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sfrechtling 12y ago ↗

By the ability to completely "own" a partial section of the internet. Say if a bank owns the ".bank" TLD; they have an advantage in marketing - they can have name.bank (clarity). This could have signalling effects.

They also have the ability to sell this section to other orgs for profit.

I don't think it is a SEO reason, rather a clarity and marketing reason.