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"Nextt is for friends in your offline social network. Remember them?"

So a social network for the people who don't use Facebook?

There are very few of them. I have one friend who doesn't work at Google who decided that he wanted to jump aboard the Google+ train since Facebook already passed him by. Strange.
What does Wisconsin have to do with this at all? I can't find a single reference to the state on the site.

I can't help but wonder how the physical location of a social-networking start-up could possibly affect that start-up's product.

Rent could. If you try to create a start up in say SF or NYC you are going to be wasting a lot of money on living expenses when it could have gone back into the product itself.
Nextt is based in Madison, WI. A lot of people argue that the relative lack of density out here (as opposed to something like NYC or the Bay Area) would make it harder to get a lot of traction for something that relies on people.
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It seems like there are a lot of people in this space. I feel like it will probably be hard for them to differentiate but if they can get the critical mass I don't see why being in Wisconsin would stop them. I tried signing up and the on boarding process in very nice but I didn't know what type of event to post.
Anything that you want to! So far I've

- Organized drinks with friends for the weekend - Planned thanksgiving with my sisters - Have a running place to make sure my friend in NYC and I pick a cool place to mountain biking next fall.