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The idea for the celebration location is easy: obviously they should celebrate it on the moon.
They need a secondary goal. "Getting it out to the public" is incredibly vague. One of these would work:

1) Inspire high school kids to pursue a career in engineering 2) Get younger kids excited about the space program 3) Recording the notes for historical purposes

All of these seem to beg different formats and different presentations. I wish they had given more details about their secondary PR goals here... It's NASA, I know they have them.

I think if they took the reCaptcha approach to get the text in a usable manner then used that to catalog and cross link the information.

After cataloging the information I would put it into some kind of photo viewing software that handles large sets of pictures well. Microsoft has an interesting product with seadragon that could handle this:

http://livelabs.com/seadragon/

Though I think that the software would need to be modified to do text search and hyperlinks in order to be the most useful to the largest number of people.