Watching that video and reading the IndiGoGo write-up, I think this campaign should be a poster-child of how not to do a crowdfunding campaign.
Their product should be engaging, it should be something cool, that people want, instead, to me, the message from the company president comes across as condescending.
"NOMAD’s goal is to reduce consumerism", but why? Can you reduce consumerism by selling a new good? The goal of reducing a personal footprint makes perfect sense, a reductionist and minimalist philosophy, great, but the way they outline it, it all sounds so negative.
Lastly, don't show me engineering plans for a very simple house, show me the house. Go out into a field and build one if it is going to be so easy. It doesn't have to be exactly like the one you want to build, but show me that the company president believes enough that he actually lives in one of these houses.
1 comment
[ 2.8 ms ] story [ 13.1 ms ] threadTheir product should be engaging, it should be something cool, that people want, instead, to me, the message from the company president comes across as condescending.
"NOMAD’s goal is to reduce consumerism", but why? Can you reduce consumerism by selling a new good? The goal of reducing a personal footprint makes perfect sense, a reductionist and minimalist philosophy, great, but the way they outline it, it all sounds so negative.
Lastly, don't show me engineering plans for a very simple house, show me the house. Go out into a field and build one if it is going to be so easy. It doesn't have to be exactly like the one you want to build, but show me that the company president believes enough that he actually lives in one of these houses.