Two notes on the Anchorman 2 marketing push from an amateur marketing nerd:
1. This isn't the first time Will Ferrell's pulled something like this. Previously, he recorded a series of Old Milwaukee Super Bowl ads which only aired in North Platte, Nebraska and I believe Sweden. (Naturally, they went viral and hit millions of views fairly quickly.)
2. The man who coordinated Will Ferrell's extensive (and I mean extensive, over seventy different spots were created) cross-promotion with the Dodge Durango is Oliver Francois. He's also the man responsible for the "Imported from Detroit" Super Bowl spot, which for my money is one of the best commercials I've seen in the past five years: www.youtube.com/watch?v=SKL254Y_jtc
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[ 3.2 ms ] story [ 12.5 ms ] thread1. This isn't the first time Will Ferrell's pulled something like this. Previously, he recorded a series of Old Milwaukee Super Bowl ads which only aired in North Platte, Nebraska and I believe Sweden. (Naturally, they went viral and hit millions of views fairly quickly.)
2. The man who coordinated Will Ferrell's extensive (and I mean extensive, over seventy different spots were created) cross-promotion with the Dodge Durango is Oliver Francois. He's also the man responsible for the "Imported from Detroit" Super Bowl spot, which for my money is one of the best commercials I've seen in the past five years: www.youtube.com/watch?v=SKL254Y_jtc