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As much as I don't particularly like Microsoft, based on my experience of using a ChromeBook, they are absolutely right. I fear this will be taken as an affront to everything non-Microsoft rather than a serious point.

I genuinely couldn't honestly recommend one to anyone. MacBook yes, windows laptop yes, iPad yes, ChromeBook no.

Why doesn't Microsoft understand that they are actually validating fellow behemoth Google as the underdog?

Google is arrogant enough to create their own backlash in due time, just as Microsoft did in the 90's, but Microsoft is actually slowing down that process.

There's a lot of valid criticism in the scroogled campaign, but as long as it's coming from MS the general public will side with Google.

This is just playing straight into the hands of Google and their cultish marketing strategy.