Great feedback and thanks for trying the Café. To be honest the 'its free' was put on as an after- thought and I hadn't thought how prominent it needs to be.
This whole thing is a learning experience and this is a key lesson - be clear with the message.
It would be most helpful to explain that I would be directed to a Google Hangout. It caught me off guard to land there and see my G+ icon and what not. I actually panicked a little and closed it while it was still saying "Please wait...". Eventually I let it finish what it was trying to do and it ended up asking me to install a plugin. I declined though.
Thanks for giving it a try and for taking the time to comment. Google hangouts is a temporary place for this - but I accept that it may catch some people off-guard. Would it help to note on the button that it is a google hangout?
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[ 5.2 ms ] story [ 35.0 ms ] threadThanks for trying the cafe.
This whole thing is a learning experience and this is a key lesson - be clear with the message.