Yeah, it was pretty bad. It's just a trend that will go away soon.
It wouldn't be so bad if the animation speed was constant. Sometimes it even stops, which is super unnerving if your used to pages moving when you scroll.
Too annoying; didn't read. Made it to the bottom of the first page, then gave up. If anybody has time to arrange the text into paragraphs I could probably summon the will to read them, because I'd like to know the answer to the question if there is one.
I have to admit that the source for the site isn't terrible, if you just want an idea of what it is doing.
Edit: To be clear, I should not have said "what it is doing." Rather, you can read the script of what the video would have been fairly well if you look at the source.
The mouse wheel comes in very handy. I made it to the dumb question at the end. We've heard about the "Decline and Fall of the American Programmer" before? Oh wait, he wrote a followup.
DO YOU BELIEVE YOUR COMPANY IS KEEPING UP WITH THE CHANGING LANDSCAPE OF BUSINESS?
- YES, WE'RE CONSTANTLY RE-INVENTING OURSELVES
- WE'RE TRYING, BUT WE'RE NOT THERE YET
- NO, WE'RE NOT KEEPING UP AT ALL
- WE HAVEN'T EVEN BEEN THINKING ABOUT IT
SUBMIT
That Guy alert: parallax refers to a 3D effect achieved by scrolling background sprites slower than those up close (think strafing in first-person shooters).
Not sure if there's a word for what this is doing - scrollbar repurposing?
Which means it probably works fairly well. Just having you scroll is actually a pretty slick way of engaging you.
So, yeah, it throws off some folks that are annoyed with the engagement. How many folks just let videos bounce off of them because they didn't engage at all?
The problem comes when you scroll past some detail because the speed changed. That happens to me a lot with these things. Also, I'm never sure when I'm supposed to stop scrolling. As others have said it's just distracting.
In the same world where just getting the user to "touch" something in a store dramatically increases the chances they will buy it. Obviously there are more meaningful engagements out there. But, the comparison is to a video. My assertion is just having the user scroll is more engaging than just having them watch a video. I'd be curious to know if there are any studies on this.
This is one of those where the mods need to retitle it. The content has nothing to do with employability. It mentions a few big companies and some obscure startups, but not related to employability whatsoever without a stretch.
The medium distracts from the content. Luckily the scroll wheel comes in handy.
Transcript:
TECHNOLOGY HAS SENT BUSINESS
THROUGH A MASSIVE TRANSFORMATION.
IN THE NEXT 5 YEARS, THERE’S A STRONG LIKELIHOOD
THAT SOMEONE IN YOUR INDUSTRY WON’T MAKE IT. WILL IT BE YOU?
WE ASKED
3,397 PEOPLE WHAT THEY THOUGHT OF THE CHANGING LANDSCAPE.
SEE HOW YOUR ANSWERS STACK UP,
AND HOW READY YOU ARE FOR WHAT’S AHEAD.
THE WORLD HAS CHANGED.
GOOGLE’S ADVERTISING REVENUE IS NOW BIGGER THAN THAT OF THE ENTIRE U.S. PRINT INDUSTRY.
2/3 OF APPLE’S REVENUE
COMES FROM PRODUCTS
IT RELEASED AFTER 2007,
AND WHILE MOST BUSINESSES STRUGGLE TO CATCH UP, COMPANIES LIKE AMAZON ARE LEADING THE WAY. WITH ANNUAL REVENUES LARGER THAN THE GDPS OF HALF THE WORLD’S COUNTRIES,THEY HAVE ENOUGH
WAREHOUSE SPACE TO FILL OVER 700 MADISON SQUARE GARDENS,AND A BIGGER STAKE IN NORTH AMERICAN E-COMMERCE THAN OFFICE DEPOT, STAPLES,DELL, AND SEARS COMBINED.
AND IT’S NOT JUST THE BIG COMPANIES
LIKE GOOGLE, APPLE, AND AMAZON
START-UPS LIKE:OUYA
OUYA IS AN ANDROID-BASED GAMING CONSOLE THAT ALLOWS ANY DEVELOPER TO BUILD VIDEO GAMES TO PLAY ON YOUR TV.
PLEDGES REQUESTED: $950,000
PLEDGES RECEIVED: $8,596,474
VISIT THEIR KICKSTARTER PAGE OuyaFLIPBOOKIT
FLIPBOOKIT IS A KIT THAT YOU CAN PURCHASE TO BUILD YOUR OWN HAND-CRANKED OR MOTORIZED 24-FRAME ANIMATIONS.
PLEDGES REQUESTED: $5,000
PLEDGES RECEIVED: $137,567
AMAZONSTART-UPS LIKE:OUYA
OUYA IS AN ANDROID-BASED GAMING CONSOLE THAT ALLOWS ANY DEVELOPER TO BUILD VIDEO GAMES TO PLAY ON YOUR TV.
PLEDGES REQUESTED: $950,000
PLEDGES RECEIVED: $8,596,474
VISIT THEIR KICKSTARTER PAGE OuyaFLIPBOOKIT
FLIPBOOKIT IS A KIT THAT YOU CAN PURCHASE TO BUILD YOUR OWN HAND-CRANKED OR MOTORIZED 24-FRAME ANIMATIONS.
PLEDGES REQUESTED: $5,000
PLEDGES RECEIVED: $137,567
VISIT THEIR KICKSTARTER PAGE FlipbookitBRYDGE
BRYDGE IS AN ULTRA-SECURE IPAD KEYBOARD WITH BUILT-IN SPEAKERS THAT ALLOWS FOR CLOSE TO 180 DEGREES OF POSITIONING.
PLEDGES REQUESTED: $5,000
PLEDGES RECEIVED: $137,567
ARE CROWDFUNDING THEIR WAY TO SUCCESS,AND CLAIMING THEIR PIECE OF THE PIE.
CONSUMERS HAVE CHANGED TOO.IN 1999, THERE
WERE 38 MILLION BROADBAND INTERNET USERS WORLDWIDE. TODAY, 1.2 BILLION PEOPLE GET BROADBAND INTERNET ON THEIR PHONES.
NEARLY HALF OF FACEBOOK’S 150 MILLION DAILY VISITS COME
FROM MOBILE, AND MORE PEOPLE HAVE MOBILE DEVICES THAN ACCESS
TO SAFE DRINKING WATER, OR ELECTRICITY.
THE COMPETITION HAS CHANGED TOO.STAYING COMPETITIVE IS NOT
JUST ABOUT KEEPING UP WITH MOBILE COMPETITION TODAYCOMES FROM EVERYWHERE.
IN JUST FOUR YEARS, KICKSTARTER LAUNCHED OVER 98,000 NEW PROJECTS AND RAISED $521 MILLION. LAST YEAR THEY DISTRIBUTED MORE MONEY TO BUSINESSES IN THE ARTS THAN THE NATIONAL
ENDOWMENT FOR THE ARTS. AND THEY HELPED LAUNCH
EMERGING COMPANIES LIKE THIS [show Pebble watch].
THE WORLD HAS CHANGED. [stast like this] MOBILE COMMERCE WILL BE $150 BILLION THIS YEAR
50% OF CLICKS ON MOBILE ADS ARE ACCIDENTAL
MOBILE DRIVES 23% OF PAID SEARCH CLICKS
WE SPEND 2.5 HRS A DAY ON OUR MOBILE DEVICES
50% OF WIRELESS TRAFFIC IS VIDEO
AND WE’RE STILL IN THE
MIDDLE OF THIS EVOLUTION. IF YOU WANT TO BE EMPLOYABLE
IN THE NEXT 5 YEARS IT’S TIME TO REBOOT.
I read it all and got the impression that the Internet is growing extremely rapidly worldwide, and I do not see how that will affect the ability to be employed in the next five years. The growth of people using the Internet is outpacing the growth of people who produce content and manage the Internet. In fact, the page showed how Kickstarter is actually encouraging the rise of new businesses and giving lots of money to the creative industries.
32 comments
[ 3.8 ms ] story [ 80.4 ms ] threadIt wouldn't be so bad if the animation speed was constant. Sometimes it even stops, which is super unnerving if your used to pages moving when you scroll.
That said this would be a lot better if there was a button you could just click to scroll through the screens one at a time.
Edit: To be clear, I should not have said "what it is doing." Rather, you can read the script of what the video would have been fairly well if you look at the source.
http://www.amazon.com/Decline-American-Programmer-Edward-You...
http://www.amazon.com/Resurrection-American-Programmer-Yourd...
There was no question at the end, just a few links to his book.
Damn mitch, nice work! I expected the site to choke on mobile, but you have a very nice fallback.
Not sure if there's a word for what this is doing - scrollbar repurposing?
I hope not, especially if it's for an industry that thinks this form of presentation is elegant or useful.
It's like we've gone back to using hand-crank projectors.
So, yeah, it throws off some folks that are annoyed with the engagement. How many folks just let videos bounce off of them because they didn't engage at all?
I just happen to think it is probably a smarter idea than a video.
Engaging means making the user think, arousing their senses, letting them interact with something you've made. It doesn't mean wasting their time.
Unfortunately, this was not one of them. It should have been a video because then it would of had more interesting transitions.
Transcript:
TECHNOLOGY HAS SENT BUSINESS THROUGH A MASSIVE TRANSFORMATION.
IN THE NEXT 5 YEARS, THERE’S A STRONG LIKELIHOOD THAT SOMEONE IN YOUR INDUSTRY WON’T MAKE IT. WILL IT BE YOU?
WE ASKED 3,397 PEOPLE WHAT THEY THOUGHT OF THE CHANGING LANDSCAPE.
SEE HOW YOUR ANSWERS STACK UP, AND HOW READY YOU ARE FOR WHAT’S AHEAD.
THE WORLD HAS CHANGED.
GOOGLE’S ADVERTISING REVENUE IS NOW BIGGER THAN THAT OF THE ENTIRE U.S. PRINT INDUSTRY.
2/3 OF APPLE’S REVENUE COMES FROM PRODUCTS IT RELEASED AFTER 2007,
AND WHILE MOST BUSINESSES STRUGGLE TO CATCH UP, COMPANIES LIKE AMAZON ARE LEADING THE WAY. WITH ANNUAL REVENUES LARGER THAN THE GDPS OF HALF THE WORLD’S COUNTRIES,THEY HAVE ENOUGH WAREHOUSE SPACE TO FILL OVER 700 MADISON SQUARE GARDENS,AND A BIGGER STAKE IN NORTH AMERICAN E-COMMERCE THAN OFFICE DEPOT, STAPLES,DELL, AND SEARS COMBINED.
AND IT’S NOT JUST THE BIG COMPANIES LIKE GOOGLE, APPLE, AND AMAZON
START-UPS LIKE:OUYA OUYA IS AN ANDROID-BASED GAMING CONSOLE THAT ALLOWS ANY DEVELOPER TO BUILD VIDEO GAMES TO PLAY ON YOUR TV. PLEDGES REQUESTED: $950,000 PLEDGES RECEIVED: $8,596,474 VISIT THEIR KICKSTARTER PAGE OuyaFLIPBOOKIT FLIPBOOKIT IS A KIT THAT YOU CAN PURCHASE TO BUILD YOUR OWN HAND-CRANKED OR MOTORIZED 24-FRAME ANIMATIONS. PLEDGES REQUESTED: $5,000 PLEDGES RECEIVED: $137,567
AMAZONSTART-UPS LIKE:OUYA OUYA IS AN ANDROID-BASED GAMING CONSOLE THAT ALLOWS ANY DEVELOPER TO BUILD VIDEO GAMES TO PLAY ON YOUR TV. PLEDGES REQUESTED: $950,000 PLEDGES RECEIVED: $8,596,474 VISIT THEIR KICKSTARTER PAGE OuyaFLIPBOOKIT FLIPBOOKIT IS A KIT THAT YOU CAN PURCHASE TO BUILD YOUR OWN HAND-CRANKED OR MOTORIZED 24-FRAME ANIMATIONS. PLEDGES REQUESTED: $5,000 PLEDGES RECEIVED: $137,567 VISIT THEIR KICKSTARTER PAGE FlipbookitBRYDGE BRYDGE IS AN ULTRA-SECURE IPAD KEYBOARD WITH BUILT-IN SPEAKERS THAT ALLOWS FOR CLOSE TO 180 DEGREES OF POSITIONING. PLEDGES REQUESTED: $5,000 PLEDGES RECEIVED: $137,567
ARE CROWDFUNDING THEIR WAY TO SUCCESS,AND CLAIMING THEIR PIECE OF THE PIE.
CONSUMERS HAVE CHANGED TOO.IN 1999, THERE WERE 38 MILLION BROADBAND INTERNET USERS WORLDWIDE. TODAY, 1.2 BILLION PEOPLE GET BROADBAND INTERNET ON THEIR PHONES.
NEARLY HALF OF FACEBOOK’S 150 MILLION DAILY VISITS COME FROM MOBILE, AND MORE PEOPLE HAVE MOBILE DEVICES THAN ACCESS TO SAFE DRINKING WATER, OR ELECTRICITY.
THE COMPETITION HAS CHANGED TOO.STAYING COMPETITIVE IS NOT JUST ABOUT KEEPING UP WITH MOBILE COMPETITION TODAYCOMES FROM EVERYWHERE.
IN JUST FOUR YEARS, KICKSTARTER LAUNCHED OVER 98,000 NEW PROJECTS AND RAISED $521 MILLION. LAST YEAR THEY DISTRIBUTED MORE MONEY TO BUSINESSES IN THE ARTS THAN THE NATIONAL ENDOWMENT FOR THE ARTS. AND THEY HELPED LAUNCH EMERGING COMPANIES LIKE THIS [show Pebble watch].
THE WORLD HAS CHANGED. [stast like this] MOBILE COMMERCE WILL BE $150 BILLION THIS YEAR 50% OF CLICKS ON MOBILE ADS ARE ACCIDENTAL MOBILE DRIVES 23% OF PAID SEARCH CLICKS WE SPEND 2.5 HRS A DAY ON OUR MOBILE DEVICES 50% OF WIRELESS TRAFFIC IS VIDEO
AND WE’RE STILL IN THE MIDDLE OF THIS EVOLUTION. IF YOU WANT TO BE EMPLOYABLE IN THE NEXT 5 YEARS IT’S TIME TO REBOOT.
Link to new book http://www.amazon.ca/Ctrl-Alt-Delete-Business-Depends/dp/145...
Do you convert every pdf and powerpoint you see into plain txt?
When you take away the 'flash', I'm not really sure that there's anything in this other than tl;dr: no jobs so kickstarter.