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Misleading. Please mention in the title that it was a study done for humour.
(comment deleted)
I think we should introduce <joke></joke> tags for use on the internet for when people are joking.
Already appeared on HN and commented:

https://news.ycombinator.com/item?id=6926152

> The original paper is clearly a joke

My prophecy there:

> I expect a lot of additional "reporting" and "blogging" that is going to be completely serious.