On the one hand, it is a hop, skip and a jump away to "watch relevant ads for 'real' money" type of campaigns - and it won't be long before a click-fraud equivalent for video ads crops up and kills off this particular concept too - just like many others before its time.
On the other hand, the advertising/marketing industry is in desperate need of a new idea. Or two. Or three. Text ads, link ads, banner ads, flash ads, video ads, audio ads - heck, all possible permutations and combinations of the senses have been explored and exhausted.
I am not saying this is a new idea (or a good one even) but if this gains traction and goes the way I described two paragraphs ago, then maybe, just maybe, the advertising and marketing industry can finally understand that advertising is becoming more detrimental than useful to product sales.
Don't ask me if I have a better idea - I'm still trying to work out what I, as a consumer, wouldn't mind watching/clicking/exploring. All I know is that for me to remember/buy/consume your product, you better have a strong use case for me and me ONLY. That's the best I have to offer.
Sorry, I realize that wasn't particularly helpful but I've been thinking off and on about advertising and marketing and just wanted to (sort of) vent, I guess. :(
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[ 188 ms ] story [ 17.5 ms ] threadOn the one hand, it is a hop, skip and a jump away to "watch relevant ads for 'real' money" type of campaigns - and it won't be long before a click-fraud equivalent for video ads crops up and kills off this particular concept too - just like many others before its time.
On the other hand, the advertising/marketing industry is in desperate need of a new idea. Or two. Or three. Text ads, link ads, banner ads, flash ads, video ads, audio ads - heck, all possible permutations and combinations of the senses have been explored and exhausted.
I am not saying this is a new idea (or a good one even) but if this gains traction and goes the way I described two paragraphs ago, then maybe, just maybe, the advertising and marketing industry can finally understand that advertising is becoming more detrimental than useful to product sales.
Don't ask me if I have a better idea - I'm still trying to work out what I, as a consumer, wouldn't mind watching/clicking/exploring. All I know is that for me to remember/buy/consume your product, you better have a strong use case for me and me ONLY. That's the best I have to offer.
Sorry, I realize that wasn't particularly helpful but I've been thinking off and on about advertising and marketing and just wanted to (sort of) vent, I guess. :(