In Praise of the Office Kegerator (pando.com)

I saw this article on Pando when it came out yesterday, and you've nicely explained something that I've been wondering about. There has to be some explanation to the beer trend other than frat-boy insanity (and yes, I like a good brew too). I think you've hit it.

I wish they'd just hand over more money, or at least let us choose -- get the coffee, the massages, etc., which the company buys at a discount, or else get the money.

Marx would say -- this is taking us back to the old pre-capitalist days. Capitalism reduced the employer/worker relation to money alone. Now, in the leading edge, it's not just a lotta money, it's ski days, free lunch, and beeeeer!

Is that a step forward or a step backwards?

The SV kegerator the equivalent of the old mahogany desk -- a new status symbol. But at least it's for everyone in the company, not just the boss with the corner office.