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Tips on finding a Marketer for your Startup (lukethomas.com)

15 points by maximesalomon ↗ HN
It seems like startups struggle to attract the right type of marketing hire. In this article I discuss the major difference product-market fit can have on marketing roles, and distinct differences between "search mode" and "growth mode."

2 comments

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krmmalik
This is brilliant. So many Start-Ups out there that are looking for marketing expertise but often don't realise they need a marketer that understands product to market fit as opposed to the growth mode you mention.

I think we'll see more and more marketers that can help create product to market fit over the next year or so.

Great write-up

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