Simplicity
Something funny just happened that I wanted to share.
You've probably seen Yahoo's new Search Assistant. If not, check it out.
Well, I thought it's a pretty neat feature.
Until I just saw a young child use it, a regular Yahoo user, who was baffled at the recommendation popup and what it was for, thinking he had to click on one of the recommendations.
There goes the actual product, the search engine, out of the window. :)
It is soo easy to build in too many features. KISS
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[ 108 ms ] story [ 274 ms ] threadThat drives me nuts. You know, there's something to be said for a plain vanilla site that does the one thing I want it to do, and nothing more.
NYTimes is one site that does it, see this article: http://www.nytimes.com/2007/10/19/us/19arctic.html
I bet there is going to be a startup sometime that does that...
It could be called: ADnnoyance 2.0
As far as sending ads through power lines, thats a great idea too. Your toaster could tell you, via prompting by the power company, that Folgers is the best coffee to compliment your current toast selections.
Use the toaster and have it sing an advertisement for pop-tarts. The refrigerator would remind you that Jenny Craig was having a sale this week. You electric toothbrush would remind you that your local dentist is having a sale on tooth-whitening, as well as reminding you to floss. Turn the light on in the bedroom and have the lightswitch tell you about Viagra. And you don't even want to know what the bidet is trying to sell.
I think I just lost all desire for smart appliances.
Agree 100% on vanilla. Unstyled websites are actually quite sexy.
Just a week ago I was watching the Berkely course videos from SIMS 141 on YouTube. This one http://www.youtube.com/watch?v=KYbuDzvWr4s featured Dr. Daniel E. Rose from Yahoo! talking about User Experience Issues in Web Search.
Part of the video, which was recorded 2 years ago, he talks about some of their UI research and how they believe they can improve the interface a lot, primarily focusing on keyword suggestions to help people remember what they were really looking for when they might only remember part of it or something related. Ironically enough a day or two after I watched that video they launched this new feature.
Maybe they should have spent more time observing users. :)