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>A company like this can, at the peak of its powers, achieve totally obscene profit margins. So you want to pay a lot for a firm that has even a small shot at that kind of ring.

The only problem is reality. Most of those companies, in actual life, never got any profit margins to match their valuations, and in fact ended up money-losing machines.

And none of them have ever thought of a way to monetize other than: throw some ads at out user base, at which point, they start to dislike the service and the new upcoming, "we're still thinking how to monetize", comes along.