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Is this a weird marketing ploys to get geeks to look at their job postings?
This is Google participating in a joke that made its way around the Internet a few years ago:

http://humanstxt.org/

The joke is itself a play on the "robots.txt" protocol that sites use to indicate whether they may be crawled by search engines.

I'm not sure why you're referring to it as a "joke." Humans.txt is definitely an earnest effort to standardize a means of giving the people behind building and maintaining a website credit for their work.
It's not really practical to have a proper list of credits for a company like Google. I feel some people are going overboard with Google-bashing.