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I don't understand why the first Tweet is offensive or disrespectful? Same goes for the PG comments last week.

People are very quick to escalate stuff like this when there are enough real injustices around where they could be targeting their time and efforts.

The thing is, just because you or I don't see how something is offensive doesn't mean that it isn't. A phrase like "real injustice" is our way of subtly saying "we get to define what injustice is, you don't."
Because there is now a culture of co-opting or manufacturing outrage as part of some sort of ridiculous social justice movement. Unfortunately twitter, tumbler, etc gives idiots a loud mouthpiece for things like this when previously they would have just been ignored.
What if your local football team was trying to recruit more technically minded people and tweeted this:

    YO GEEKTARDS: y u nerds no apply yet? only 6 days left!
Would it be 'manufacturing outrage' if you made a comment about that not being the best way to go about things?
Wouldn't offend me, but I wouldn't expect them to get many applications either.
I agree, this piece seems to be more pr than anything else.
hey tonedeaf brogrammer.... /snark
Any usage of Ebonics no matter how playful can upset a person, especially when that person hangs out with butterflies in designer clothing hovering over the unwashed peeps is my guess.
Well, you're not a woman who has to put up with cat-calling and name-calling on the street so I wouldn't expect you to see it as disrespectful. Mr. McClure didn't see it as disrespectful at first either until a number of his followers helped him understand why it would be.

This article left out a bunch of the discussion he had with people who called him out on his choice of words, it's worth reading.

Hi, I am Troy McClure and you are reading this in my voice.
Yep,yep. I misread the headline and read this hoping for insights from Troy McClure. I really don't care about how a person on Twitter was offended by a tweet. I learned nothing from this blog post.