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Hey HN, OP here. I'd really appreciate any general feedback on this. I also have a few specific questions which I'll leave as replies to this comment.
Product: I haven't figured out the target audience. The two potential groups are non-native speakers living in English speaking countries and people living elsewhere who use English professionally. Which do you think has a more compelling potential?

The target use case is the next question. What will people want to edit? Important emails? Marketing copy? Documentation?

I'd guess that HN is mostly native English speakers in the US, but please leave a comment if you have any thoughts as to where I should focus the product or think of any cool use cases.

Marketing: I'm a complete noob in this area, so any advice or links to resources is appreciated!

Concerning SEO, I found some related keywords ("online english editing", etc). Is it worth tweaking the copy to include them?

Should I buy traffic? If so, is Google the way to go or should I consider other search engines or ad networks?

Also, many of you have experience optimizing landing pages. Are there any easy wins that I'm missing?

My colleague may have a use for this. I'm not sure how the cost can be passed onto the client though.

It's difficult to use your service because there is a fee in the way of testing it. What about adding a few examples of your work?

Do you plan to add Paypal integration for people not happy giving a site they have not heard of their credit card info?

No offense taken that a site launched four minutes ago doesn't have your trust!

I'm using Stripe, which sends your details directly from your browser to their server. No plans to add Paypal right now.

I'd be happy to generate an invoice for you if you think you it could help you use this with client work. Feel free to email me at hi@fastenglishediting.com

Precisely this week.. I was whishing for this service. Do you think you could provide service for academic papers?
Haha actually this is a side project for me. My main startup does exactly this for academic papers. The one catch is that we're focused on medical papers in China for the moment. What field are you interested in?
Very cool, Paul. I think for it to really be successful you need a system to match the right reviewers/editors to the papers and create a more structured editing processing. An analogy is how github has provided a very functional set of tools to comment on pull requests that facilitate more productive collaboration.

I have been thinking about an idea somewhat related to this.: Unit tests for academic papers to ensure reproducibility.

There is a chronic problem in social science research (and I'm sure medical and other scientific research as well) where the data goes through many transformations and sets of analysis. Much of this is manually done and not reproducible.

My idea would be to enforce a constraint where you provide the script, the input, and the expected output and it validates this for all data transformation processes.

I didn't know you left Braintree and went to China. Let's catch up soon.