What do you want from a news reader, really? (newsforwhatyoudo.com)

Would like to get y'alls input on a news reader that I've launched. Objective is to see if I can build something that delivers highly relevant and personalized professional and industry news. Its pretty rough, but you know - release early and often. Tell me what you like, what you hate, what it needs to make you use it. http://Newsforwhatyoudo.com