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Ephemeral has to rank up there as one of the more irritating buzzwords of recent times.

Can we stick it in the bin, along with skeuomorphic and Artisanal?

My initial reaction to your comment was "ephemeral has been around for a while, and has real, tangible meaning, especially when dealing with crypto".

Then I realized the same could be said about the terms 'skeuomorphic' and 'Artisinal', and pretty much any other over-utilized buzzword.

And then I was enlightened.

Reminds me of layer.com (yeah I know, with more privacy an all)
Page has a graphic of a cloud of smoke with the word "Puff!" superimposed.

So this looks legit...

Ephemeral messages and electronic communications are two incompatible things.