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probably_wrong
I think this is fairly well known, but the guys at OkCupid keep a blog[1] with their own research regarding how to improve your odds. There is, for instance, an analysis about the relation between attractiveness and camera: [2]

[1] http://blog.okcupid.com/

[2] http://blog.okcupid.com/index.php/dont-be-ugly-by-accident/

M2Ys4U
They used to keep a blog, but they stopped updating it years ago.
probably_wrong
They promised they would update it again once they were done with the book. But yeah, it's been a couple years since the last update.