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I've been using SeatGeek for my ticket searching for years now, glad to see they are still rolling out innovative new features like this. Their web app really puts all other ticketing sites to shame (I'm talking to you StubHub and Ticketmaster).
This looks alarmingly useful. Can't believe it didn't already exist.
Can you explain why it's that useful? I'm honestly trying to understand the problem this might solve. (I'm not in anyway saying this doesn't solve any problem!)
Let's say you want to see a particular event that happens multiple times (like a play) in your area.

This allows you to search for the best seats in every instance of that event so you can make the best single selection.

Oh, that's a good example, thanks! I followed the article but it had an example with sports and, unlike a play, I believe not every game is exactly the same. So, yes, it does indeed sound like something that solves a problem, I've had it before myself a couple of times with plays with short runs.
It also works well with sports, imagine a family trying to catch a Nets game. They probably don't care who the Nets are playing, they just want to get in the door as inexpensively as possible.

Full disclosure, I work at SeatGeek.

The same thing happens in baseball where the team might play 4 consecutive games against the same team.
I also didn't know about this, my lack of knowledge of American sports is showing. :)
I wanted to check this out for UConn Women's Basketball games (which are the most popular sport in this state) and got this bizarre search result back:

http://seatgeek.com/university-of-connecticut-vollyball-at-b...

Eric from SeatGeek here. Do you happen to remember what you searched for? I'd be happy to take a look at why you got that odd result. "uconn women's basketball" seems to work for me (I get http://seatgeek.com/connecticut-huskies-womens-basketball-ti...), but I can imagine there are plenty of queries which are less well-behaved.
I searched for "uconn women." It looks like someone fixed the event I posted, which was the top hit. It now says it's a hockey game, while before it said it was UConn volleyball vs. Boston College hockey.