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I am always suspect of these type of articles about bleeding edge technology transforming business. Steve Gilmour is notorious for this w/ twitter and xmpp.

While all the jargon sounds great, it is very detached from the reality of most IT departments who only buy software because other well known companies are using it - not because its a great transformative technology.

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But this particular convergence will also enable new types of communications processes to become part of every-day scenarios.

Eeek. I think he means "People will use it to communicate."