I've definitely built this sort of thing at least a few times. There comes a point where it definitely makes more sense to build this sort of functionality (or now use sendwithus!), i.e. when you get tired of hearing about changes to email templates from marketing! At the end of the day making it easier to test and optimize all the communications with your customers no matter how mundane the email is awesome. Just simple things like upsell messaging depending on the user is huge -- and not something a developer generally wants to or is capable of worrying about :)
Giving marketing teams the ability to test and optimize transactional emails opens up a new customer referral and upgrade channel. Love what these guys are doing.
Not only is transactional email a great referral channel (just look at what Dropbox did), it's also ripe for optimization.
Engagement emails are used by almost every kind of app to facilitate user actions, but by being trapped in source code, the people who care about user experience and metrics can't take action to improve them.
To the founders: can you write a bit about how Sendwithus compares to Vero and Customer.io? Also, have you considered bundling an email service provider? I know other companies have some arrangement with SendGrid. It would be nice to not have to go get my own account.
Our focus is on content management and optimization for all your transactional email. We find that large successful companies always end up building this sort tool themselves - that's the pain we solve. Both Vero and Customer.io are great tools for triggering very specific emails early on in product development. We provide a full-featured service that solves the needs of larger companies as they grow and scale.
Bundling an email service provider is definitely something we've considered, and may do in the future. For now, integrating with existing ESP accounts has allowed us to completely side-step questions/concerns around deliverability and scale. ie: If a customer of ours already trusts SendGrid, we never spend time convincing them our bundled SendGrid is equally powerful.
That, and most major ESPs have very competitive and capable free tiers.
Great idea, it's crazy how many good startup ideas one can come up with while building on their current startup. This is one of them, glad someone built it :)
18 comments
[ 3.5 ms ] story [ 48.0 ms ] threadWe wrote a quick blog post about this a few weeks back: http://blog.bvanvugt.com/great-b2b-saas-products-remove-tech...
Engagement emails are used by almost every kind of app to facilitate user actions, but by being trapped in source code, the people who care about user experience and metrics can't take action to improve them.
To the founders: can you write a bit about how Sendwithus compares to Vero and Customer.io? Also, have you considered bundling an email service provider? I know other companies have some arrangement with SendGrid. It would be nice to not have to go get my own account.
Thanks!
Our focus is on content management and optimization for all your transactional email. We find that large successful companies always end up building this sort tool themselves - that's the pain we solve. Both Vero and Customer.io are great tools for triggering very specific emails early on in product development. We provide a full-featured service that solves the needs of larger companies as they grow and scale.
Bundling an email service provider is definitely something we've considered, and may do in the future. For now, integrating with existing ESP accounts has allowed us to completely side-step questions/concerns around deliverability and scale. ie: If a customer of ours already trusts SendGrid, we never spend time convincing them our bundled SendGrid is equally powerful.
That, and most major ESPs have very competitive and capable free tiers.