Ask HN: Opposite of Conversion?

1 points by jakejake 12y ago ↗ HN

I'm trying to name some terms to track our customer analytics and was wondering if anybody knows "official" or recognized terms for the any of these...?

1. A demo who you fail to convert to paying customer 2. A paying customer who cancels 3. A customer who was cancelled and re-starts their subscription

Thanks for any advice.

2 comments

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dontusually2 12y ago ↗

You could call the first two of these attrition or drop-out. Differentiate by whether or not they were free or paid.

For the third, it sounds like a case of (2) followed by a signup.

jakejake 12y ago ↗

The term drop-out is what I was searching for, that will work nicely. Thank you!