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Suddenly Snapchat at $3B doesn't seem so ridiculous.
They both seem ridiculous.
no, I can see how Snapchat is unique and fresh. WhatsApp brings nothing new to the table.
ARPU vs CTLV doesn't compute.

This is like déjà vu, circa 2000 when I was watching the {{decent}}.corp ticker hitting $60/share after 3 splits.

If anything I don't feel that Justin Frankel and "Mr. Wonderful" made out like bandits as much now.

ProTip to new startup people: now is not the time for your magic mobile IM app. Most potential acquirers' demand is likely sated, making the value of the remaining players in the space effectively zilch, apart from lower cost acquihires and fodder for opening pitch jokes.

I want to underline that last point. Doing something that is fashionable is a bad idea. Doing something that was fashionable and whose big players are now getting snapped up is a terrible idea.
To be fair, WhatsApp came wayyy before Snapchat came. WhatsApp is well-established and is charging users (at such a low price). SnapChat is hot. But that being said, 16B for WA is still a ridiculous number to me.
WhatsApp brings Asia, Africa, and South America to the table.
Dude I have no idea why no one is recognizing this.
Welp. There's another app that I won't be accepting any updates for from now on...
Same here. Facebook has already showed his ability to ruin things instantly.
I'm no Facebook fan, but this isn't entirely true is it? I mean Instagram has pretty much stayed the same. It gained a video feature. Otherwise the same?
They ruined Divvy after buying it.
What is Divvy? If you mean Divvyshot I thought it was a talent acquisition.
Yes, sorry, I meant Divvyshot.

It solved a certain popular problem very nicely, and now there is no longer an equal offering.

I would agree, but if you don't update WhatsApp it disables itself after a week or so.
I'm glad people are finally realizing what they're giving up for convenience.

I personally don't mind having no privacy if everything becomes super convenient, but at least people are cognizant of the tradeoff now.

Such a waste. Most Whatsapp users already use Facebook in parallel. Facebook will never see a ROI on this acquisition. Not even close.
I wouldn't think of this from a ROI perspective. Facebook might be trying to go for the monopoly on mobile messaging. And once Facebook controls that, they can do anything.
Or they simply don't want/can't afford seeing large chunks of users move their usage away.
Buying WhatsApp isn't going to help too much there. SnapChat is still gaining steam and it won't be long until there's another serious competitor on top of that.

The market has shown time and time again that in the messaging world it's extremely hard for one force to stay dominant for too long. Unless this pattern suddenly breaks today, Facebook will continue having to shell out many billions to keep buying these companies. I'm not convinced Facebook's profit is enough to keep that up.

Not saying this is the absolute case, but sometimes these things are defensive plays (e.g. instagram was starting to control more % of photographs - something that is pivotal to Facebook's continued success).

Sometimes the ROI is in retaining your value and not dying, as opposed to getting $$ out of the investment.

I'm guessing if you want to be the #1 social network for a long time, you don't want people being social outside your platform. I'd put this purchase in the defensive bucket.

What makes you think that? Facebook already has its own messaging platform, while Whatsapp advertises themselves as a direct replacement for SMS.
More than just number of users, I think now its about number of man hours spent on facebook products.
And for any ads company how much time customers spending on theirs product defines the ROI
I'm convinced that Facebook is just investing in the market for ridiculously high purchases, artificially inflating the market.
What's the point in that from Facebook's perspective? Encouraging others to start competing with Facebook too?
I agree. It seems like just a waste of money. Maybe Facebook shoud just give money to users? I might even use Mark's site the right way; with my real name and honest profile. Or, just give more to the right charities?
The point is that Facebook doesn't want you using anything in parallel.
You could argue the same about Instagram, but perhaps this is defense. That said, it's at something like a third of Facebook's market cap.
This will be the largest Israeli Startup Exit of all times I think.
Isn't WhatsApp in Mountain View, CA?
Founded by ex-Yahoo people too.
You're probably mixing Whatsapp with Viber which has sold a few days ago for $900M
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"$4 billion in cash and approximately $12 billion worth of Facebook shares"
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Good for them!

Now on to uninstalling it :-(

As someone who installed it to see how it works and rarely uses it, this is the first thought that crossed my mind
That is a LOT of money.

That being said, I use WhatsApp every day to chat with my friends around the world and it's really excellent. I know it's used a lot in other parts of the world even more, so I doubt this purchase is focused on US markets. It seems that every one of my Arab friends uses WhatsApp to talk to their families back home (and they use it at home, too). I don't know about other regions.

WhassApp is the standard in Mexico. It replaced Windows Live (MSN) Messenger after they killed it by trying to make everybody switching to Skype and the interest of the people shifted to mobile.
AFAICT it's become the standard in italy too. People use it way more than facebook now, judging by my contacts (and I don't even use it, I just see a bunch of people doing it).
MSN had 350 million active users a few years ago. And they just pissed it into oblivion. MSN had Skype feature set before Skype, but did nothing to publicize it.

And also, think - MSN had everyone's friends info, as well as frequency of contact and so on. It would have been a perfect way to launch a real social network. MSN fumbled that too.

A comedy of errors.

here in Peru the same, it is the standard app to chat
Standard with all the cool people in Nigeria.
Also standard here in Chile. FB Messenger is somewhat common as well, but WhatsApp has the largest following by far.
Viber and WhatsApp are about 50/50 here in the Philippines. Used mostly for international messaging.
It's popular in Malaysia too. WhatsApp seems to be the messaging equivalent of soccer.
They might as well go ahead and buy WeChat as well.
Actually, now that's an aquire I think would be worth $16/19B. WeChat is f-in huge in China. And they use it for everything, including payments.
WeChat is made by Tencent, who's market cap is $143B.
Buying Tencent? That's gonna cost them a bit more than this...
Looking at the market cap, it's around $128 Billion USD.
they can't, it's owned by Tencent which has a $100B+ market cap.
Some interesting numbers:

WhatsApp raised only $8 million (from Sequoia in 2011 http://www.crunchbase.com/company/whatsapp).

19B sale price is about 10% of Facebook's 173B valuation.

At 400 million, WhatsApp has more users than, the world's third most populous country, the United States has residents.

Wow, that sure is going to be a massive result for Sequoia.
It just shows that all those Series A/B rounds at $15m-$20m won't buy you traction nor success. Or as many VCs would say "the market wasn't ready"
I wish your comment found its way to the top of the main thread.
Assuming Sequoia took that for 20% of the company (fairly standard), they just made $3.2bn. For every $1 they invested in WhatsApp, they made $400 back. </napkinmath>

However people feel about the VC game, 400x IRR are why so many people play.

Minor quibble: IRR is usually an annualized measure. I come up with a number just over 7x (assuming 3 years, cube root of 400-1). Not that it makes it any less insane.
Another minor quibble: IRR is usually expressed as a percentage (e.g. 700% per year rather than 7x).
I never understand the comparison of user bases to populations. Makes no sense to me whatsoever.
This seems insane. I love WhatsApp, but I recently switched to Google Hangouts because it also supports SMS and I don't really miss it. I don't understand how it can be worth this much when Google has already released a direct competitor to its product that is (and likely always will be) free.
Network effects. When everyone has to switch to a platform, it's hard. And Whatsapp is free for the first year, which is enough to get people stuck on it.
I used WhatsApp to stay away from FB's chat app. Telegram is picking up popularity within my circles... I'll default to that
How'd you get your friends to move over to Telegram? I'm trying to get that ball moving with my circle of friends.
I didn't... they started showing up on my contact list. I then found out that they read about the app on the newspaper.
Better yet, how do we get people to move to something distributed so that Facebook (or Google or anyone else) cannot acquire the service.

If we just move to another decentralized messaging service, that service will eventually get gobbled up as well, and we'll have to rinse and repeat.

Even distributed protocols aren't a silver bullet. Embrace and extend can make short work of that. As can joining standards boards and playing political games. As can simply turning off federation.

Sometimes I think HTTP and SMTP are only limping along because there's a large enough enterprise base that doesn't want to see any changes at all.

Maybe that presents a defense (get your competing protocol entrenched in corporate IT), but not many technologies get birthed out to the consumer space from the enterprise space the way http and smtp did.

There's no such thing as a decentralized conmunications tool. Even email requires the centralization provided by ICANN.
You can send email without using DNS.

I'm not sure I'd call IP addresses centralised, if perhaps you were thinking of ICANN's running of IANA?

If you consider the internet inherently "centralised" then surely you'd still find CB radio or similar to be decentralised. Or do you also consider the allocation of wavebands to be "centralised"?

Depends on how far you want to push the definition of decentralized. The routing infrastructure of the Internet is still fairly centralized as is the allocation of IP addresses.
Making a messaging service successful requires huge amounts of time and effort. If it's so decentralized that it cannot even be acquired, how could it get built?

To be clear, I don't doubt that the technical side is very feasible. It's the user acquisition side that seems improbable except as a commercial venture.

I think the problem is that historically, we only ever collectively solved the email server. It's unfortunate that we didn't solve the more general case of communication through a server hub. We shouldn't have email addresses, we should have connection addresses, that provide access to mail, chat, audio, video, whatever.
Thanks for the tip about Telegram. It's really slick! And it has desktop clients too! Unofficial ones, but still… definitely an improvement from WhatsApp or Hangouts.
Is there some reason people don't like sms?
per-message billing by telcos, high costs for international messages, no identity management (only tied to phone #), not cross-platform, character limits (MMS, the workaround, is historically janky), no delivery confirmation, lack of end-to-end encryption. Shall I go on?

the only thing it has going for it (and it's a big one) is ubiquity.

I see. No one I text pays per message or is in a different country. I'm not sure what you mean by "cross-platform", since every phone you can buy supports it as far as I know. The character limit is a small issue. The delivery confirmation is a bigger issue to me. I don't care about end-to-end encryption when one of those ends is a major company that has ties to state-sponsored surveillance.
Just started using Telegram, it's awesome and so fast. Also their desktop apps are very useful.
Damn.

I know Whatsapp is a big deal -- when I was in HKG a few weeks back every advertisement was Phone Number and Whatsapp number (We're talking on-bench advertising) and on TV as well. Still, crazy.

It seems very country-specific... In east asia generally, China (ex HK), Taiwan, Japan, Korea, etc, whatsapp doesn't seem to have much presence compared to LINE / kakaotalk / wechat...
Seems like by tomorrow this blog post well get deleted from the blog!!
WhatsApp seems to think themselves above ads still. If they're lucky it'll stay that way.

http://blog.whatsapp.com/index.php/2014/02/facebook/

They have a working business model with a whole lot of happy customers that pay yearly.

I really hope to be able to pay for WhatsApp next year as well, I really loved it for what it was.

according the WhatsApp blog, its going to be staying ad-free. http://blog.whatsapp.com/index.php/2014/02/facebook/
In the usual the current iteration of our product will stay ad-free, but we'll release a new version later and everyone will have to switch to it way.
Yeah yeah yeah. Heard this one before.

Acquired company says it's business as usual, nothing will change, and then 6 months later things slowly begin to change and then after the vesting period of the acquisition finishes, and the newly minted sail off into the sunset, it all goes to hell.

Of course! Facebook is not interested in putting ads in WhatsApp streams. It shall instead take our data to advertisers. The easy way.
Everybody has a price. I'm curious to know how many offers have these guys received during the past years.
Don't forget banks that may have tried to get them to IPO after the Twitter success
Just remember, next time you read something similar from a startup, it just means they won't do ads unless they get a multi-billion dollar offer. And frankly, I can't blame them.

Edit, also: http://blog.whatsapp.com/index.php/2014/02/facebook/

It looks like this was a defensive acquisition, Facebook cared more about whatsapp not killing them then they care about making money with whatsapp.

I wish they didn't sell. Love the product, FB will ruin it.
Why would they ruin it? They didn't ruin instagram. I'm not a fan of facebook but I don't agree here.
It just can't be the same under Facebook. It's a matter of time until my whatsapp entity and my Facebook entity (I don't have one today) will merge.

Same thing as Google tries to do with Youtube users. It just doesn't make sense to have two types of users in your system.

Why do you love it? I'm honestly curious as to what it does that SMS, Messenger or other messaging apps don't do.
It's cheaper than SMS for most people, and it's what everyone uses.
I get charged a fee per SMS, but I just need an internet connection with WhatsApp. Even when I'm abroad and I switch my SIM card to a different provider contacts can still reach me.

I can have group chats in WhatsApp and send video, images and sound. Plus I like how it lets me know if messages have been delivered. It's also fast and doesn't drain my battery mercilessly. The times I've tried Skype on my mobile device I can see my battery meter go down as I type.

But mostly I use it because all of the people I generally interact with in real life are on it. All of my family, friends and acquaintances use it.

"But mostly I use it because all of the people I generally interact with in real life are on it. All of my family, friends and acquaintances use it."

I like how you nailed the reason for Facebook buying WhatsApp.

It helps me keep in touch with people I really want to be in touch with: friends, family, co-workers, my soccer group.

It just works perfectly without ads, slowness, UI changes.

It's simple to use, my mom & dad uses it easily (>60).

$16B for something I've never even heard of. I feel like I'm living under a pile of rocks.
you are.
Whatsapp is everywhere in Venezuela, feel like the only one that is not using it.
Don't feel bad; no one really uses them in the US (except us foreigners to communicate with friends and family abroad).

They are the de-facto messaging service in the rest of the world (except for China).

Definitely. None of my US friends have heard of or use it, but I have a ton of friends abroad and it's the only way we stay in touch.
Not true. KakaoTalk is big in S Korea. LINE is big in Japan. Quick check shows of 300 million registered LINE users and 50 million are in Japan.
And Orkut was number one in Brasil, but in the end, the network effect doesn't care for cultural borders (with the exception of the Great Firewall).
My wife uses Kakao and she got me on it too. The app works well and it is cute. I thought it was hilarious how they monetize with stickers. Then, I realized ... holy sh*t ... this is worth a billion!
KakaoTalk has more profit than WhatsApp per user I think. Had KakaoTalk been an American company, it would make more and might have been snapped up by someone bigger already...
im curious, what do americans use instead?
same old texting.
interesting, i suppose its free? because it isn't here in germany which is why whatsapp is massively popular.
Yep. Most of the new plans the carriers in the US have rolled out recently have unlimited minutes + texting as standard, and then charge extra based on data limits. Not exactly cheap mind you, but that's how its structured. Even my cheapo $30/mo T-mobile prepaid includes unlimited texting.
@kayoone No it's NOT free. US is just slow picking up new tech. It wasn't too long ago when Verizon was charging $10/month for 100 or 500 texts a month, with MASSIVE over the limit usage fee. The smart/young ones alternative but generally most don't care. And while most complain about paying $ for service that may not get used, they continue to pay, because they have the $.
Either regular text messaging or Apple's iMessage (iPhones are most popular in the US). My sense is that they don't really do group chats (a heavily used feature of WhatsApp).
We (my friends and I) use group messaging heavily and none of us use WhatsApp. MMS supports group messaging just fine and lots of my friends have iPhones so iMessage works just fine there.

We do pay more than $1 per year for unlimited text messages but I don't know anyone that doesn't get unlimited text messaging these days.

As far as I understand the purpose of WhatsApp, Americans use SMS instead. The ones I talk with anyway.

Everyone either has unlimited texting (the price of which isn't considered since they get it with a cell plan that they want for other reasons (probably data)), or keep it under the monthly free limit.

They are the de-facto messaging service in the rest of the world (except for China).

FWIW, I'm in the UK, and I'm not aware of anyone who uses it here, either. I too have heard the name mentioned once or twice in the past, usually for undesirable reasons related to things like security or privacy. Even looking them up today, I don't quite see the attraction: what is the USP here?

Bullshit, I'm in the UK, everybody I know uses WhatsApp.
Rubbish! I'm in the UK, and I've never even heard of WhatsApp.
Well clearly the user who called 'rubbish!' is the true brit ;)
Are you over 30?

Seriously, I went to sit in with a few University freshmen recently here in Germany and they all used it. (They didn't know the Back to the Future movies, though!)

I'm from the UK, age 18 and never heard of WhatsApp outside of HN.
I am over 30, yes.

But I was talking to a former colleague who is EVEN OLDER THAN ME - over forty, in fact! - and he was saying he has used WhatsApp. Has been using it for a while, in fact. So, it looks like my age isn't to blame here - I am just hopelessly behind the times.

(He said he was going to stop though, now that Facebook have bought it. I pointed out that due to his age, Facebook probably won't care.)

Codswallop! I'm in the UK and I use WhatsApp a lot. Though I do know many (mainly iPhone users with their iMessages) people that haven't heard of it, for us Android people it is an excellent tool for group chat & image sharing.
Lots of my friends use it for group messaging instead of text messages (in the UK). That it has traction is its feature.
I'd heard the name, but I've never used the app and don't know anybody that does. Though according to this article (http://techcrunch.com/2014/01/20/whatsapp-dld/) they have hundreds of millions of active users, so clearly some people are.
Strange, where are you from?

I'm the same as you - heard the name, never used the app. In the recent 4-5 months though all of my friends migrated to WhatsApp. I'm from Eastern Europe and when I cruised around other countries from the region there were many people who used that too. Maybe has to do with the fact that some telecoms still charge insane prices for a piece of SMS when you deplete your free quota.

I'm from the northeast US.
The only reason I ended up using it is a European friend who wanted to stay in touch. This data is old, but it gives you a rough idea: http://techcrunch.com/2012/12/04/global-messaging-market/mes...

7% penetration in the US, 16% in Canada, 84% in Germany, 97% in Spain.

And like 110% in Argentina.
Seems like WhatsApp has a large user base all over Latin America (no hard data, just what I gather from some comments I have read).
It's one of less great messaging apps. Needs your phone number to work (i.e. you change sim cards, your account changes). Works only on phones, not tablets (no iPad Version). Doesn't have a web or desktop version (such as Line or iMessage).
In Latin America its the standard because all the big telco companies don't offer unlimited text, so If you got a smartphone and some mb of data each month you have unlimited text, image etc. That was the killer feature, that Whatsapp manage to take advantage of that opportunity.
Great, the only way I was able to stay in contact with people without using facebook is gone. Cancer.
Seems like Mark Zuckerberg is turning crazy day by day!!
Today , I feel I am really bad at maths counting return percentages. Sigh $8m -> $16b.
I did it this way: 100x return is 800M, 200x return is 1.6B, so 16B is 2000X return, which is 200,000% return in initial investment.

I think it's less than that though, since obviously Sequoia didn't get 100% of the company for their 8M, I think they walked away with 2.4B after this deal?

Whatsapp raised another 50m from Sequoia after those initial 8m
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16B? That's a B, people. While there are a lot of whatsapp users (and people have to pay to use it), wow, that's still a lot of money! How can they justify revenue that way? How can any company ever consider such acquisition? I don't even think Google can even make 16B like this.

See this discussion: http://www.quora.com/WhatsApp-Messenger/How-much-revenue-is-...

$20M net revenue, at most, right? With future expansion and side commercial services, I make $1B per year, fine. But that's after tax. So WhatsApp must make A LOT more than $1B. I really don't see anything else. But that's only when WhatsApp can continue to grow and actually gain that much of commercial income. Someone who have dealt with acquisition tells me how 16B is the right number. I would pay $5B just because WhatsApp is well-established.

Facebook is trying to own mobile, period. That's all that matters to them and they are doing whatever they can to do it now, when it is still relatively early.
Whatsapp charges $1/year IIRC. So, with 400MM users, you can expect ~$400MM/year revenue?
AFAIK that's only the plan. right now they have very little if any revenue. People use Whatsapp because they are too poor to afford text messaging. My guess is that lots will leave even at 1 USD per year
Too poor? No. User experience, group messaging, fast picture upload.
There are 450M not 450MM. What is the double MM doing there?

Sure but then minus the operation cost, tax, etc. You get down to very little. I don't dispute FB can turn it into a revenue machine by "inventing" a new way of looking at mobile and mobile messaging, but at this stage I am afraid the revenue that I read from Quora doesn't justify a 19B total acquisition. The price is too high; Twitter is about 40B ~ 50B (http://blogs.wsj.com/moneybeat/2014/01/03/twitter-near-70-va...). So WhatsApp is at least 1/3 to 1/2 of Twitter, depending on how you look at it. And we probably can agree Twitter, FB are all about # of users; unlike Google which makes 60B revenue in 2013, Google has a real revenue model + user base. If you sell Google for $100B I won't even complain and I probably think that's a big bargain. (http://qz.com/137191/googles-record-valuation-is-still-130-b...)

> 16B? That's a B, people.

I wanted to put the number into perspective to wrap my head around it and it seems that $19B (I've added the $3B RSUs) was the public healthcare budget for 2013 in my country of almost 40 milion citizens.