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I have a dozen business books (only the best) on the shelf, available at all times. This is one of them:

http://www.amazon.com/Art-Start-Time-Tested-Battle-Hardened-...

(I especially like one of his 2 word phrases: "Make Meaning")

I've read the first half of it but I have mixed feelings about it. Yes, the advice is sound but the tone is dry; it lacks enthusiasm. The Bootstrapper's Bible by Seth Godin (and, generally, everything Seth writes or talks about) is much better.
I think Guy's message is not unique. But his passion certainly is.

--Denny--