have to give it to the marketing geniuses. Unfortunately I see them winning. history is replete with examples. The industry that comes closest to my mind is debeers. http://www.ewtn.com/library/business/antdebrs.htm
A lot herbal remedies are actually working well. Valerian root is a great anxiolytic, st. Johns worth is a weak antidepressant etc. Yes, homeopathy section is indeed questionable, but I do not see a reason to claim that Whole Foods is all pseudoscience.
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