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Well they can give the rest of us a good laugh - and only the rich, who can afford to lose the money, will get taken in.

I love the idea that an Ethernet cable could be presented as "directional" - made my day.

Nice! I want to see some data on packet loss compared to bog standard Cat6.
Don't higher layers( or even physical layer ) make sure that every packet reaches the destination?

As far as I can remember the problem is packet loss, which will cause a delay, but never an actual loss of data.

I believe that's part of what makes this website "the joke".
The good part is that at $1300/m, you probably aren't going to use cable that is long enough to cause any signal problems.
I'm not sure where the headline came from, but the website lists three cables, one that is 850 pounds for the first meter, another is 1600 pounds for a meter. And the "cheap" one starts at 40 pounds (for .75,?) The two expensive ones are over 1400 and over 2600 USD!
I was being generous to them and using the price per additional metre of the most expensive one... indeed, the first metre costs £1,600! Amazing...
1100 GBP for a power cord. unbelievable.
I tried these. Wow! I can't tell you what a difference they made!
A+++ as described, arrived promptly, made Spotify sound better than my Linn Sondek LP12 with Troika cartridge and PWB modifications. Would buy again.
Well at least there's some innovation here. The cord is unidirectional. Let's see those cheap USB cables try to beat that.
> Do Ethernet cables have an effect on sound quality? Yes. Particularly when connected to a streamer. We did a lot of listening with various streaming devices, and every time changing the connection to the streamer made a big difference. We also experimented with the connection between router and hard drive, and yes this bought improvements, but the most important connection is the one to the streamer. This difference was noticeable regardless of whether we were running the cable directly to a router or via a pre-installed Ethernet cable network or a system where the Ethernet signal is carried over the mains.

This bit appears to break UK advertising regations about legal decent honest and truthful. So if anyone wants they could send a letter to the regulators of adverts (and websites count) in the UK - the Advertising Standards Authority.

I'm actually surprised it's taken this long for this con to show up, considering how willing the "audiophile" crowd is to fall for these things.