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Title is completely misleading.
Yeah it is a linkbait. And the article seems to be devoid of any content
While I'll admit that the title is provocative on purpose, the whole post is a big What If? focused on explaining all the crap that's going on around the App Store process — and suggesting that Jobs et al actually made it this way on purpose.

If that's not contentful, I'm curious what you think is?

I think we've officially crossed the point where the whining about the App Store is actually more annoying than Apple's App Store policies.
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Who's whining about the App Store? I'm simply channeling what I hear everywhere else and providing a made-up rationale to get people to rethink how it got to be this way (with a nudge towards looking at the broader context).
The amount of links in this blog post really frustrates me, as I can't figure out whether or not it is worth my time to actually visit the link (95% of the time in this post, it is not).
The amount of links are intended to provide evidence of what I'm talking about — and yes, there's a lot of them.

The only link that I think adds an additional structuring of my overall point about the web and the iPhone is a post I wrote in 2007:

http://factoryjoe.com/blog/2007/10/17/did-the-web-fail-the-i...

You can skip the rest if you've been paying attention.

Sadly all the things listed are also what a complete control freak would do and that's exactly what Jobs is (by his own admission). The truth about Steve Jobs, from someone whose read every book in existence about him, is that he's a perfectionist who believes in his vision above all else. Most of the time that means great products. Some of the time that means dictatorial edicts that border on insanity.

To give one example. People forget the original Macintosh was essentially a failure under Jobs. He refused to include an internal fan or a Hard Drive because he felt they were too loud. In fact, he wouldn't even plan for the hard drive. So you got a machine that was prone to component failure (no fan) and whose first external hard drive had to connect over the slow serial port (intended for an additional floppy). Only after Jobs left Apple were both these things addressed (and the Mac was a huge success after that)