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This is out of the blue. Innovative, but is there a need?
A need? I'm not sure... but compiling all this data on how caffeine affects different peoples sleep Would be interesting.
I wondered the same thing. Seems like they're collecting a lot of data about people who aren't actually UP users. Like I said...great marketing.
I didn't realize when I saw it that you didn't need an UP device to use the app. Very nice!
Yeah, it's a cute idea, but it seems like if you really want to see how caffeine is affecting your sleep you need UP....smart marketing move by Jawbone.
Goodness gracious, what can't wearables do!?
They can't read your mind... oh wait...
The users kyledlloyd, fletchtastic and emnroth seem to be fake/astroturfy. They have all commented on the exact same posts with meaningless praise that adds nothing to the discussion. For example, "Great article!"

The posts they've commented on link to wearableworldnews.com.

This is not a smart marketing strategy. Please stop.