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Where does this stand in relation to IFTTT?
Zapier is IFTTT-on-ultra-steroids-that-cost-$$$. More channels, more actions, more flexibility, for sure, but if you want more than 5 actions firing 100 times a month, it's $15 a month and upwards.

I have 43 IFTTT actions which fire many times a month (easily north of 500). Zapier would be $49/month for me.

(I would like to give IFTTT money - even if all that unlocked was in/out webhook support.)

Great summary, thanks. I've had an eye on both services for a while and wondered how they differed.