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The "Willie Sutton" business lesson is also good:

When asked why he robbed banks, Sutton simply replied, "Because that's where the money is."

http://www.fbi.gov/libref/historic/famcases/sutton/sutton.ht...

Actually, that's what I thought they were going to cite.

I think he misunderstands Dillinger, anyway. Dillinger understood his business, and his role within it, just fine. He was a flash in the pan, and it would end badly. Dwelling on it would probably only hasten it.

Now, if more companies understood _that_ lesson...

Better title would be "self-promotion lessons from two fat dudes who learned how to game HN"
That was actually entirely valueless. You're unemployed now because you didn't Twitter enough last year.