Ask HN: How do you get startup ideas?
When I was in my early 20's I used to have lots of interesting ideas. I was lazy and as no one else was doing them I did nothing, as I figured there was no demand. 8 of them are now being done by large companies and appear successful.
Now I'm in my early 30's I'm less creative and have fewer ideas, and when I do 1+ companies are already doing it (usually 10+) and blogging about their success, or the market appears too small to be viable.
Where do you get your inspiration, and have you any suggestions?
10 comments
[ 4.0 ms ] story [ 111 ms ] threadOnce you have a few ideas, then go about validating whether there really is a market for your ideas (ie Problem/Solution fit) and then take it from there.
Perhaps reading up on the lean startup methodology will help you in terms of practically progressing from idea to validation to mvp and beyond.
Also, if whatever that thing is, is something you're passionate about - the likelihood of your sticking with it over the long term is far greater than just doing it because it seems like a great idea/for the money.
If you have an idea and discover that someone else did to, great! It's been partially validated. Which particular edge of it are you going to take? What differentiates it from their execution?
The subset of good ideas that have no current executors is way smaller than the subset of good ideas that can be successfully executed.
Don't give up only because someone else is already executing; do it better than them.
1. Industries that disrespect their customers. Say, you had a bad service/sales rep experience. Then you tried to switch, but found out that every other large competitor to this one is as bad. Probably the reason why there are so many banking/financial services upstarts in the last couple of years.
Caveat - usually these businesses are good at building high switching costs into their products. How many times have you thought of ditching your bank, but have never got around to it?
2. Fat and thin margins. If everyone is enjoying a fat margin, they are most likely colluding in their industry, and have some kind of (in)formal association barring anyone else to entry with lower price. Can you legally go against that trade association. Technology helps in leap frogging in these situations. Thin margin businesses (usually) indicate that all the efficiency that there is to be extracted has been. This can still be disrupted, if your tech can find new ways of doing things.
Finally, take a look at this - http://en.wikipedia.org/wiki/Ice_trade
Fedric Tudor started the whole ice industry by cutting pieces of lake in the north and shipping them to south. People weren't even used to having ice in their drinks. He created a whole new market and industry.
This might have been said a million times, most ideas look bad on the surface. What makes them good is the execution. :)
Anytime I notice something takes vastly longer than it should, then I know there must be a solution to fix that problem.
I think that's a good place to start.
I didn't start from "I want to have a startup" and go looking for an idea. I started with an idea based on industry experience, and realized a startup is the way to get it done.