As pointed out by slazaro, this is incorrect. A decrease in usage and/or a change in the market size potentially lowers penetration as a percentage, which could enable it to double again.
As stated, it's either ambiguous or false. If it actually means penetration will never again double from the peak percentage it reached which was >=50%, it's trivial and uninteresting... if it doesn't imply that, then yeah, it's just incorrect.
While this law is obvious, it highlights how we are so obsessed with growth.
Everyone has a PC ==> PC is not growing ==> The PC is dying.
Everyone runs Windows ==> Windows isn't growing ==> Windows (and Microsoft) are dying.
Everyone has a Facebook account ==> Facebook cannot grow much more ==> Facebook is stagnant and no longer interesting.
Maybe this is one reason why Facebook are so eager to buy smaller, growing social networks like Instagram and Whatsapp: It almost allows them to count the same users twice or three times.
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[ 3.1 ms ] story [ 33.1 ms ] threadAs stated, it's either ambiguous or false. If it actually means penetration will never again double from the peak percentage it reached which was >=50%, it's trivial and uninteresting... if it doesn't imply that, then yeah, it's just incorrect.
Everyone has a PC ==> PC is not growing ==> The PC is dying. Everyone runs Windows ==> Windows isn't growing ==> Windows (and Microsoft) are dying. Everyone has a Facebook account ==> Facebook cannot grow much more ==> Facebook is stagnant and no longer interesting.
Maybe this is one reason why Facebook are so eager to buy smaller, growing social networks like Instagram and Whatsapp: It almost allows them to count the same users twice or three times.